Red Dot winner 2023
Felici. Graci Granola
Graci is a Latvian breakfast cereal manufacturer that produces healthy and functional grain mill foods. They developed a new granola recipe with 30% less sugar compared to similar products on the market. The new range consists of three different flavours targeted towards a new younger audience. The design was developed during a summer internship at DPJN agency which is a consistent cooperation partner with Graci. The project was trusted to a young student, because the product is targeted towards the newer generation.
For the design, it was decided to keep the craft paper background to keep the theme of their other products and be recognizable as their brand on the shelf. With each flavour, a unique character was designed that resembles the taste and feel of granola. The choice of a comic-style illustration was made to reflect the fun and exciting flavours of the new granola range as well as to depict the audience it was developed for.