Felici.
Graci HEALTH cereals.
Red Dot Award 2018 Best of the Best
Graci was relatively new, popular and innovative Latvian breakfast cereal producer. In 2017 our task was to create a design for one of their cereal product range.
The product was of premium quality, rich with natural components and quite functional and simple in use. We came up with a scheme which united the products in the range by one recognizable style.
We formed four product’s groups, each having a unique design.
The product range consist of six kinds of ready meals, six kinds of musli, four kinds of hot cereal, three kinds of unique musli tubes.
Unbleached craft paper was used for a packaging material. It’s production is environment and human friendly which is usually quite important for the brand’s target audience — concerned on environment, educated young and mature customers.
The product has added value and rich with natural ingredients which provides a full-value daily nutrition of an active and busy modern person.
Our task was to show the richness and value of the product, it’s ingredients and functional features avoiding the use of cliché in design.
